HubSpot TV - SEO Wizardry with Guest Co-host Rand Fishkin

Episode #42 - May 29nd, 2009
(Episode Length: 26 minutes, 24 seconds)

Intro

• How to interact on Twitter - @mvolpe @randfish
• Special Guest: SEO Guru Rand Fishkin from SEOmoz.org
• Remember to subscribe in iTunes: http://itunes.hubspot.tv
• Inboundmarketing.com: Post your HubSpot TV questions in the forums
• Sign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO Professor
  

Headlines

Microsoft Announces New Search Engine - Bing.com

• Microsoft Announces Bing.com, Makes Its First Serious Challenge to Google’s Dominance
• Bing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engine
• Marketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to Google

Billboards Become Conversational

• CBS Outdoor merges text with billboards
• Using text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more info
• Does this encourage texting while you drive?
• Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable.

Google Does the Wave.  What is it?

• Went Walkabout. Brought back Google Wave.
• Google Wave Drips With Ambition. A New Communication Platform For A New Web.
• What is "Wave"? How will people use it?
• Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint.
  

The Future of Search Marketing

• Did Google Change SEO Yesterday?
• Where is search going?  What are microformats and the semantic web?
• Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way.  Blogs and websites built on CSS are a good start.

Forum Fodder

• Brandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"
• File name, ALT tags on images

Marketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.

Closing

Missed last week's episode? HubSpot TV - Lose Control of Your Marketing (May 22nd, 2009)

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