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Monday, June 29, 2009

Is Microsoft Ready to Shave Off Razorfish’s Conflict of Interest?

When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency. Since then, you could argue that about the only good thing to come out of that particular acquisition was the re-branding from the awkward [...]

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