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Friday, August 14, 2009

Online Video Too “Hot” to Handle

eMarketer recently came out with its latest analysis on online video advertising—and while the medium remains as popular as ever. However, although the two media are similar, it’s not expected to command similar ad dollars to television advertising for a while (2013, I think, might still be rather optimistic for spend-per-hour parity). The problem, however, doesn’t [...]

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