SES SJ: Turn Web Analytics into a Money Making Machine

SES San Jose 2009 is off to a rockin’ start and this afternoon I’m sitting in a session about turning web analytics into money. Avinash Kaushik, from Google, shared this #1 rule with the audience: Don’t Stink! If you do, nothing else matters. To get started, figure out which pages Google has determined are your home pages (i.e. [...]