Header Ad Banner

Monday, October 5, 2009

Bloggers Face $11k FTC Fines For Not Disclosing Paid Endorsements

This blog post was not sponsored by anyone. If it were, I would have to disclose such a relationship or face up to $11,000 in fines from the Federal Trade Commission, according to newly published guidelines. An update to FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising includes the following language (emphasis added): The [...]

No comments: