Search Marketing Spend to Double & Take 59% Share of Online Marketing Budgets!

As a follow-up to yesterday’s gloomy prediction for traditional advertising spend, I have some salt to pour on the wounds: "…cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, [and] a publisher awakening…" So says Forrester analyst Shar VanBoskirk in a new five year interactive marketing forecast. In fact, a [...]