99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter

These two charts say it all really: Of the 22% that do use Twitter: 85 percent follow friends 54 percent follow celebrities 29 percent follow family 29 percent follow companies Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents. Get the full study details from PMN.