An Essential Marketing Principle: Give Before You Try to Get

Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?  Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating. Because some people still don’t get it. [...]

An Essential Marketing Principle: Give Before You Try to Get