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Monday, September 21, 2009

Omniture & comScore Join Forces for Good Measure!

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy. It has announced today that it will partner with the Boy That Cried Wolf comScore to unify online audience metrics. Joking aside, it looks like a peanut butter/chocolate moment for the world of online audience measurement. The partnership [...]

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