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Advertisements that Work: Lessons from Tissue Pack Marketing
Friday, May 1, 2009
Advertisements that Work: Lessons from Tissue Pack Marketing
If you’ve been to Japan, you might have noticed the popular practice of tissue-pack marketing. Companies hire agencies to distribute small tissue packages with advertisements inserted in them. These tissue packs are then handed out at crowded city areas to various types of passerbys. Some target only men or women, depending on the product/service advertised. Around [...]
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