eMarketer Predicts Social Media Advertising Will Fizzle in 2009

If you’ve not stopped popping champagne since we published Forrester’s predictions for social media marketing, you might need the Alka-Seltzer after you see eMarketer’s contrary estimates. Not good with tables? Bottom line, eMarketer is predicting a 3% decline in social network ad spending in 2009. That decline comes after a 129% increase in 2007 and a [...]