Paid Search Traffic Declines 26%; Who Really Knows Why?

Hitwise reports paid search traffic is down 26% over the past 4 weeks (compared to 2008). Surprisingly, the company makes a sweeping statement about the reason for this decline: This is no doubt a result of cutbacks in marketing spend due to the recession. Er, I have some doubt. For one thing, you’re own observations raise doubt: Consistently, brand [...]