Thursday, June 25, 2009
Bartz Rebranding Yahoo (Hopefully without F-bombs)
Since taking the helm at Yahoo in January, CEO Carol Bartz has consistently emphasized one of Yahoo’s greatest strengths: its brand. But now they may be changing all that—literally. According to BoomTown, Yahoo is looking to revamp its worldwide fortunes with a major rebranding. But for once the company’s strength might be working against it. [...]
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