Yahoo Brings Custom Display Ads to the Creatively Challenged

It only took Yahoo 8 months to react to Google’s AdWords display ad builder thingymajig. AdAge reports that Yahoo decided not to build its own ad builder technology, instead partnering with Seattle-based start-up AdReady. With Yahoo’s My Display Ads… …Advertisers can pick creative off the shelf from more than 800 display ad templates — including dancing cellphones, [...]