Thursday, June 18, 2009
Study Shows All Your Dreams Will Come True With Display Advertising
The Online Publishers Association (OPA) would like you to know that just because a consumer doesn’t click on your display ad, that doesn’t mean it wasn’t effective! In fact, according to its new study, “The Silent Click: Building Brands Online,†OMA says the money you spend on display advertising contributes towards your other marketing efforts. The [...]
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