Episode #42 - May 29nd, 2009
(Episode Length: 26 minutes, 24 seconds)
Intro
- How to interact on Twitter - @mvolpe @randfish
- Special Guest: SEO Guru Rand Fishkin from SEOmoz.org
- Remember to subscribe in iTunes: http://itunes.hubspot.tv
- Inboundmarketing.com: Post your HubSpot TV questions in the forums
- Sign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO Professor
Headlines
Microsoft Announces New Search Engine - Bing.com
- Microsoft Announces Bing.com, Makes Its First Serious Challenge to Google’s Dominance
- Bing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engine
- Marketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to Google
Billboards Become Conversational
- CBS Outdoor merges text with billboards
- Using text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more info
- Does this encourage texting while you drive?
- Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable.
Google Does the Wave. What is it?
- Went Walkabout. Brought back Google Wave.
- Google Wave Drips With Ambition. A New Communication Platform For A New Web.
- What is "Wave"? How will people use it?
- Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint.
The Future of Search Marketing
- Did Google Change SEO Yesterday?
- Where is search going? What are microformats and the semantic web?
- Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.
Forum Fodder
- Brandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"
- File name, ALT tags on images
Marketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.
Closing
Missed last week's episode? HubSpot TV - Lose Control of Your Marketing (May 22nd, 2009)
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